Ways To Integrate Influencer Marketing
Influencer’s role in promoting and marketing content in the past several years has been observed. This is the reason why a number of content marketers have decided to incorporate influencer marketing and several other means of content promotion in their campaigns. Many companies started to invest in such as it showed promising results to in influencer marketer statistics.
Instagram, Twitter, Facebook and YouTube are only some excellent examples of social media sites that are ideal for sharing contents in which these platforms can easily amass millions of people every single month.
Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But the question that many are asking is, how is it possible to put together content marketing as well as influencer marketing on the same page? For this reason, the following tips may help you to get started.
Number 1. Find out the authorities in your niche – every single niche has its authority and these are basically the people who have experience and vast knowledge in their respective field or industry and they can impart what they know to others. People are seeking for these tips and professional advice and because they look up to these authorities, they can influenced by them and follow their link. The influencer on that note has already an impact on the consumer’s behavior on what or where to buy. Therefore, assuming that the influencer is on your side, they can point these interested individuals into your store and be able to make a sale from it.
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Number 2. Evaluate the influencer – it is just impossible to contact all prospective influencers at once because let’s face the fact, it is a waste of your energy and time. Majority of them is going to even ignore you and worse, many aren’t actually suitable for your brand for some reasons.
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Ideally, pick those whose content has high relevance to your brand after all, size of the influencer’s following isn’t the only factor to be considered when working with one.
Number 3. Establish your relationship with the influencer marketer – it is hard and a bit awkward at first to find out how you can connect with your prospect. But, the simplest and the least creepy way of doing it is starting small. For the subsequent weeks, you can do this by dropping a comment on their posts, following them on Facebook, Twitter or Instagram, subscribing to their blog sites and so on. You should not stop until they began to notice you and when it comes, that’s when you must take actions by being friendly and respond to their replies, this would make them to check you out and the rest will follow.