Open Exhibition Stand Designs and Their Benefits
Companies attending a trade show or exhibiting at another event have a number of influential decisions to make in terms of the design of their exhibition stands. However, among the most important is that which revolves around the stand’s layout and the way in passersby will be able to gain access to the booth.
Given that, one interesting trend that has cropped up in recent times is the use of open exhibition stand designs, especially by businesses that want to make a considerable impact. Back then, open designs have been criticized for being challenging to manage and for the lack of wall space, but why have they increased in popularity?
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Probably the most palpable reason companies go for open exhibition stand designs is the ease of access it offers, making them more eye-catching for attendees. While a stand only has one open side can cause a queue to form, or block some parts of the display form people’s view, open designs may be accessed from all sides.
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That means visitors can just walk through the display and look at the products or displays whenever they want. Of course, some of the most significant challenges to this type of stand design are having enough people in the staff and ensuring they will actually walk from one side of the display to another to address visitors’ needs.
Standing Out in the Crowd
Another important reason why open exhibition stand designs are popular now more than ever is the way they let exhibitors to stand out in the group. Instead of having a stand up propped against a wall, open exhibitions are positioned in the middle of the trade show floor, and that naturally triggers the curiosity of visitors.
Indeed, open stand designs are recommended for high profile companies, or businesses hoping to make a particularly big impact at a certain show, precisely because they offer a level of prestige.
Open exhibitions enable companies to open up a wide range of possibilities when it comes to the stand’s actual design. Therefore, they are a perfect option for businesses that are happy to spend a bit more to build a striking custom-built display.
Finally, standing out in a crowd with their key open exhibition stand design, helps companies emphasize certain brand values, which cannot be done with more traditional designs. to be different. It also reaffirms the brand as being open to all. It indicates a willingness to give more than what is expected and to breaking down barriers. These things can be strengthened by the smart use of graphics and brand messages in the stand design, making the layout and branding reinforce each other to make the biggest impact.